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Archive for March, 2009

If we want to create user experiences that have a better chance of surviving the chaos of the market, it may help to adopt evolutionary principles in our design process.

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Information Architecture Summit 2009 presentation by Aaron Louie and Rachel Elkington: “Darwin Does Design: Measuring & Optimizing the User Experience”

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User Experience to-do list

Here’s my list of things we in UX will need to do to remain relevant – and alive – in this economy:
Stop thinking about designing the perfect system. Perfection is expensive, illusory, and unattainable. Perfection will get you laid off. Good-enough will allow you to survive until the next round.
Design sustainable systems. Create revenue, efficiency, [...]

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